Project Concept Proposal


A Transmedia Story – Connectivity in Today’s World

Project Aim & Objective

Stories. People love stories. People are storytellers. The proof of that can be seen in the numerous narratives that have been told over the ages. Today, the more obvious forms of storytelling are books and movies. However, with the technology available today is it possible to showcase a story with more than just letters or a video?

The aim of this project is to convey a story using various forms of digital media. The story itself will revolve around how communication has changed over the centuries. However, with the progress in communication technologies, are we more connected to people? Or is it that the rise of technology has simply created a generation of individuals with superficial, apathetic relationships?

The project is designed to convey the narrative using transmedia. The main focus will be a short film. In addition to that however the characters in the film will each have a different social media account that they use to present their perspective on the story.

For example, character one uses Instagram and this will enable him to convey his side of the story using images and videos. Character two could be a blogger and writes about her story on a blog. Similarly this will apply to all the main characters in the story. All of these various mediums will then be linked to or compiled into the main project website, enabling the audience to attain a unique experience, with multiple perspectives on the same story.

Rationale for Undertaking Research

The idea behind this project is to raise awareness about the issues that plague today’s technologically driven society – primarily focusing on loneliness.

Context of Study

Today, “friends” are just a tap or swipe away. Yet people feel loneliness. According to one study, the amount of Americans who say they have no friends has tripled (McPherson, Smith-Lovin, & Brashears, 2006). Another survey found that in Australia over 80% of people say that loneliness in increasing (Wahlquist, 2016).

This information seems contrary to the way technology today is designed to keep us “connected”. This project won’t go into extreme detail on dealing with loneliness or the psychological effects of technology. It will however raise awareness on the issue and hopefully cause people to stop and think about their lifestyle.



McPherson, M., Smith-Lovin, L., & Brashears, M. E. (2006). Social isolation in America: Changes in core discussion networks over two decades. American Sociological Review, 71(3), 353-375. doi:10.1177/000312240607100301
Wahlquist, C. (2016, September). Eighty-two per cent of Australians say loneliness is increasing, Lifeline survey finds. Guardian. Retrieved from

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